@simplyessential_uk wrote:
Ive noticed recently if my sales dip, my impressions have gone up. At the end of the day an impression is anything, Ive even switched over to my new outlook email on my PC and theres flipping ads now in my inbox and want to charge me to go "ad free" Thats an impression, but I dont want to see it or care for it. I must be getting old but being bombarded with ads all over is so frustrating.
Exactly correct, back in the day when the Internet was in a lot of homes but still in it's infancy it was considered very poor form to have pop ups on your webpage. They were very rare. I still to this day have never ever clicked on an advert on purpose. Impressions are a complete inaccurate way of judging if your business is doing well or not. How can eBay prove me to me if I ask how they know how many times one of my adverts have appeared somewhere. How do I know they are telling the truth? (Same with the other data.)
Do I sit in the house and tell the missus I really want to buy you some new perfume but I'm waiting till an advert for it appears on the TV before I do so, no of course not. I go and search for it online or visit a bricks and mortar shop. For me the whole concept of ramming adverts down people's throats is offensive, intrusive and more to the point very ineffective. My local newspaper has an online version and you simple can't see the article for adverts, videos, more adverts and so called special offers. It's disgusting.
I've just had a advert suggestion on Amazon. Their figures, not mine. They suggest me to spend £95 a DAY, yes a DAY on advertising because I'm POTENTIALLY (not guaranteed) missing out on £40 to £65 of sales. So their idiotic algorithm thinks it's good business for me to spend £95 a day to get £65 back... eh!!!! It's similar with eBay's advanced promotions, most of the time they run at a loss or a very high percentage of what I receive, they simply do not work. Of course they work for eBay but I defy anyone to sit and explain in simple laymans terms how to set up an effective Advanced Promotion system on eBay that actually benefits the seller. You know say giving 10% of a sale away or even less. I've watched all the videos, read all the bumf and it's complete and utter nonsense it really is and I suggest deliberately so to drown us in corporate bs, fancy pie graphs and charts. Data can be made to look like anything depending on what you want to show and who you are showing it to.
Simple fact is eBay's (and others) advertising schemes are not fit for purpose. They are deliberately confusing, misleading and obtrusive.
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