Only an idiot would pay £200+ for a guitar when they don't know the maker. I recently called out an obviously counterfeit Gibson. It had no pictures of the whole guitar from the front. Looked quite nice, but was an obvious fake. I asked for details and was messaged a pic, which included the headstock, which had a Gibson logo. (No surprise it wasn't in any of the pics in the listing). Tut tut, ebay.
Ideally, ebay would require a pic of the headstock logo for any guitar. That would prevent or demonstrate fraud. Ideally the police would be on this, but that's more than the cops have resources for and, of course, ebay are making money from the fraud, so won't bother.
My word of warning, therefore is, don't buy a guitar that's not got a logo showing. Dead giveaway for a counterfeit piece of MDF, with a smart veneer, uneven frets, and rubbish hardware and electronics. Likely to be unplayable. If you want that, there's someting wrong with you. See a psychiatrist.