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Hi John @johnwash1 , when I read the accounts this stood out so I took a screen shot, but rereading it
it occurs to me i have no idea what they are talking about. First party adverting, presumably is sellers promoting their own items. Third party though... I don't see other companies adverting on Ebay do I? In this case what is 3rd party advertising?
Either way, whatever they mean, they are not really talking about private sellers are they, or small business sellers. We are here purely to make the site interesting otherwise it would just be Temu.
@suelel1968 wrote:Hi John @johnwash1 , when I read the accounts this stood out so I took a screen shot, but rereading it
it occurs to me i have no idea what they are talking about. First party adverting, presumably is sellers promoting their own items. Third party though... I don't see other companies adverting on Ebay do I? In this case what is 3rd party advertising?
Either way, whatever they mean, they are not really talking about private sellers are they, or small business sellers. We are here purely to make the site interesting otherwise it would just be Temu.
@suelel1968 in that context, 1st party advertising is all of eBay's various Promoted Listings products (General cost per sale, Priority cost per click, Offsite Ads, Store Display ads etc.).
3rd party ads are display ads usually found on the home page or at the top or bottom of item pages that lead to different websites - think your standard Google Ad Network kind of ads.
As others have said, you may not see them if you have an ad blocker on but there are still there - though eBay has made a concerted effort over the last few years to purposely move away from showing these kinds of ads in favor of 1st party ads that keep users on the site (as you can see from the chart below).
Here's one I just saw at the bottom of a randomly selected listing just as an example:
And in the Q1 2025 report, eBay introduced a new metric being tracked for advertising revenue - Off Platform Ads.
Off Platforms ads are a little confusing because that does not mean Offsite Promoted Listings ads (those are still counted as 1st party).
Instead, the Off Platform ads stat tracks "advertising revenue from eBay’s off-platform businesses" - which means other sites that eBay owns that are not any of the various localized eBay marketplaces, like their owned-subsidiary collectible trading card marketplace TCGPlayer in the US or their Qoo10 marketplace in Japan.
My take at the time of that report was that adding that Off Platform information in for "comparability" means eBay is increasingly hitting a wall with ad adoption on the main platform (with some categories already at 70%+ penetration per eBay's own records), so their next solution will be to deploy the same playbook to ratchet up ad revenue on their other marketplaces too.
It will be interesting to see what that chart looks like when they report Q2 results next week.
@moonlight-rhapsody wrote:"3rd party ads are display ads usually found on the home page"
I've never noticed that, but I've just had a look at the Home page and wow, there's quite a lot. They're obviously not personalised because I was shown ads for Cartier, Rolex and other luxury jewellery! 🤣
@moonlight-rhapsody those may actually be 1st party ads - do they go to a listing on eBay or to a different site? You don't have to actually click on them, you can just hover of them and it should show you the URL at the bottom.
So those ^ would be 1st party ads because they are from seller paid Promoted Listings and lead to a page on the eBay.co.uk site or they may be organic placements if the item just happens to fit in a category eBay is wanting to promote on their home page at that time.
3rd party ads are specifically ads that take you off the eBay site - examples could be like sometimes you might see an ad for a credit card or insurance company or like in my previous post, Vista Print. Those ads may appear in different areas of the home page or item pages, are paid for by those companies (not sellers) and when you click the ad, it takes you to that company's website, not to another page on the eBay site.
