Why have I been charged 20% VAT on an item I have bought from Hong kong? I have never paid VAT befor

I have been charged 20 % Vat on a model kit I have bought from Hong kong. I have bought dozens of figures over the years and never had to pay VAT before. The sellers says Ebay are putting the charge on. Why is this happening?

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plpmr and pixiesen2012 are correct, things changed on 1st Jan including removal of low value consignment relief. Details here: https://www.gov.uk/guidance/vat-and-overseas-goods-sold-directly-to-customers-in-the-uk#goods-that-a...