Why have I been charged 20% VAT on an item I have bought from Hong kong? I have never paid VAT befor

I have been charged 20 % Vat on a model kit I have bought from Hong kong. I have bought dozens of figures over the years and never had to pay VAT before. The sellers says Ebay are putting the charge on. Why is this happening?

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VAT is charged on imports valued over £15. If you've bought things over that price from HK before and not been charged, you've been lucky.