As a user of eBay Advertising, we want to make you aware of an update to general strategy campaigns on ebay.co.uk, ebay.fr, ebay.it, ebay.es and ebay.com.au. Starting from 24 June, items promoted with a general strategy will use the following attribution definition when reporting sales and charging ad fees:
An attributed sale will be when any buyer purchases the promoted item within 30 days of any click on the ad, regardless of whether the buyer themselves clicked on the ad. The item must be promoted at the time of click and the time of sale. The seller will be charged the ad rate at the time of sale.
You’ll still only pay when your items sell, so this will remain the same. As always, we recommend monitoring your performance and adjusting your strategy accordingly.
Am I reading this right that even if one person randomly clicks on your advertised item, and then someone that say, you’ve arranged yourself to buy the item does so, you still pay advertising fees?
I have to say I’m not particularly happy about this one, it seems like an attempt to close every single door to selling your items using your own initiative.
