Simple Delivery had a look too complicated for me
What do you find complicated about it?
You get a free label. The free delivery service gets decided by eBay between Royal Mail and Evri but you can opt out of couriers that aren't convenient for you. They'll probably add more carriers and options soon.
Simple Delivery had a look too complicated for me obviously eBay do not want the private sellers the want the large firms
I think this effort is to attract regular individual consumer sellers. Since sellers pay no fees, it is one less barrier for people thinking of listing things to sell.
selling this will generate more funds to their coffers
Well, I don't know if it's more, but previous sellers paid all sorts of fees (final value fee, listing fee etc) now they don't pay any fees - it's free to sell, and the buyer instead pays a set fee. So maybe it's just a different model.
Be nice to people on the way up because you may meet them on the way down
Keep in mind that, as a seller, eBay scrapped all your fees and gave you a free postage label.
