Hi all,
Private seller here, and I am noticing a strange behaviour where the buyer is able to purchase items for less than the Buy It Now pricing shown on the listing page!
- It’s a Buy It Now listing, there is no auction component.
- I want the total price (including the BPF) to be £396
- I create the listing and used the on-page BPF calculator to come up with a price of £381.65 plus a £14.35 BPF = £396

- I publish the listing
Now this is where it gets weird…
- Directly after publishing the listing, the price shown in search results and on the live listing itself show as £398.40 (£2.40 higher than expected)

- After approximately 30 minutes the prices shown in search results and on the live listing page update to £396 (on it’s own, no new changes being made to the listing, etc).

- But regardless of whether you were shown £398.40 or £396.00, when you go to Buy It Now, the price changes again, this time the price shown in your cart is £393.61, not £396.

So I guess my main questions are:
- Why is the price different to what was entered when I created the listing? And why does it change?
- Which version of the price and fees will eBay actually use to calculate payout?
- Ideally I’d like to maximise my take home amount, but if I have to set a price higher than £396 on the listing to get it to eventually equal £396 in the cart, I could lose traffic to my listing because of the higher price shown on the front end needed to get the right price on the back end.
- Is anyone else experiencing any of the above? Or just me?