Hi. Has anyone had this happen with their listing prices? I did a check on my listings to see what the end customer sees. There's a clear difference in what eBay tells me is the value of the Buyer Protection Fee to what the customer sees. I normally adjust my pricing to make the customer's Buy It Now price more appealing (ending in zero's and 5's). But seeing this, means the price for a single item is different anyway.
Has anyone had this happen to them, am I alone on this, does anyone know why it's different?
Above: What the customer sees at checkout (BPF = £0.70).
Below: What I see when setting up the listing (BPF = £0.84, so total price should be £3.95, not £3.81).
It's great that the customer pays less than I expected, but, I am also losing out on every sale if this is the case.
Thanks IA.
Hi, thanks for your reply.
The problem I'm highlighting is that I incorporate the BPF into my pricing, lowering the price to accommodate the customer's additional expense. When it shows as a higher amount when creating the listing, I'm making a reduction based on that BPF. But when the customer check's out, and they're paying less I anticipate, why am I reducing the price in the first place? I refer back to my original information of inconsistent BPF advice.
If you look at my listing screenshots below, you will see the listing shows a higher price on the listing, but at checkout, the price is reduced - the listing price is what the customer should be paying. But at checkout, they're not paying the seller's advised BPF. Also note - NO VAT is advised at customer checkout.
Kind note, I'm aware Business registered sellers don't have BPF. I'm registered as a private seller as I'm selling personal items, to advise of any misconception - thanks.
Good day.
I reached out to eBay support (chat) and explained the issue. The customer agent acknowledged there is an issue with inconsistent pricing and an IT report has been generated, so time will tell.
I would advise other sellers, as one myself, to check your listings from a customer's perspective by adding your item to the basket and heading for checkout (you'll need to copy and paste your item link into a private window, so you're not logged in > view basket > checkout as guest > summary page) and if you spot inconsistent pricing, please reach out to eBay and log the error with them (you'll likely be asked for screenshots).
The issue needs highlighting because if your product is say, worth £7.00 when creating the listing, then what the customer sees, should also reflect this value. Instead, the BPF is reducing at checkout, leading to inaccurate pricing and the customer is receiving a reduced price. Meanwhile, the seller isn't benefiting from the full value of the product being sold.
The advised BPF should be consistent for both seller and customer. The final payment doesn't reduce the seller's "received amount", but the product value is what is reduced and customer is paying less than advised on the listing, meaning the seller isn't benefiting fully from a £7.00 product selling at £6.80.
I attach screenshots used to explain this to eBay customer support (I've captioned the images to better explain):
