Benefit of a Shop VS no SHOP

[theglo-68]

We have 100s of our listings but never made up our mind to have a "Shop" on ebay.

Are there any benefits of a shop would it attract any sales as currently platform is completely dead for us.

[therenewalworkshopltd]

If you have hundreds of listings, then a shop is sensible.

Look at the costs.  It will make very little difference to sales, but the cost saving can be considerable, especially if you have hundreds of listings.

I struggle to understand why you have not looked at this before?

Every listing you have without a shop subscription is costing you 30p per month.

If you have 250 listings, that alone is costing you £75 plus VAT.

The basic shop subscription gives you 250 free listings at a cost of £27 plus VAT.

Which makes it a no brainer, as your saving £48 a month, just by having a subscription.

Obviously, the number of listings makes a bit difference, depending on shop level, as the costs vary between levels.

I would strongly advise that you go look at them.

[santlache_sales]

If you have hundreds of listings then the basic shop makes sense, otherwise I would say don't bother if you are selling already, work out the costs as to which makes the most sense.

You won't get any extra promotion having a shop, those days are long gone on here as eBay grew more and more greedy.

We have had a featured shop for getting on 20 years now, it's going at the end of January and we are coming down a level and dropping many items, it's a waste of money and we're getting absolutely nothing back from eBay, especially now Private sellers can all undercut us with no fees.

[crg_music]

And to add to the above you get 100 free auctions so potential 350 listings if you use them all on a basic £27 shop. More on the higher shops.

[sheba-knows-best]

Along with the financial benefits there are potential selling benefits.

The pro-trader programme is massively encouraging sellers to create a brand. This time last year my shop was just all of my listings in one place. Now I kind of have a brand (debatable, I know, but I can identify my competition by their photos and I see when they change the emphasis of their shop).

Ebay is too big and the search is clunky. I think we can all agree with that. So ebay wants sellers to be memorable. So buyers enjoy coming back to one particular shop and searching there first or even just browsing for fun. If they can't find what they want there - then ebay helpfully makes lots of suggestions underneath all of that sellers' listings 🙂  Get the idea? Your lovely shop does ebay's work for it, attracting buyers, and if you don't deliver (on price, or item) the sale goes to someone else. But you get first dibs.

Ebay has put some work into this. There is the new shop traffic tool. You can promote your shop (didn't work for me, but it's pay per click, and I'm not cheap). You can use your shop newsletter twice a month to bring buyer groups and followers to your shop. I usually tie-in my newsletters with my own shop sales and co-funded ebay coupons. Most of my sales bring in £750-£1500. Who knows how much of that comes through followers who get the newsletter. It is a guessing game.

I truly believe if you are doing the same on ebay now, as you have always done, you will not be selling unless you have some spectacularly unique stock. You have to use selling tools and many of these link in with a shop.

[wyntersemporium]

I’ve dropped from the second tier to basic just can’t afford it anymore and as soon as I get money into my account eBay comes along and takes the fees from it. And I’m left with nothing. 

[wyntersemporium]

My sales have stopped. I can’t be bothered anymore with eBay. It all private sellers now they seem to be interested in.