How do i see a bidder's feedback profile when it is not the current winning bidder

[tsmgmd]

There is absolutely no reason whatsoever to look at a bidders feedback. 

All bidders can only be given a green star and a positive comment thanks to the one sided feedback system. 

[msphks1]

So when eBay itself suggests you might want to cancel a bid if you suspect it's from a fraudulent bidder they assume you might make this decision based on nothing but not liking the name rather than being able to see their approximate location, years of membership and feedback history/number? I've noticed many listing which stipulate 'bids will be removed from members with less than...unless contact is made first' - if you can't see the bidder's details, you can't say that.