Sneaky fees banned in the UK from today

https://www.theguardian.com/money/2025/apr/06/uk-bans-22bn-sneaky-fees-and-fake-reviews-for-online-p...

 

The CMA are in charge of the crackdown

 

Fingers crossed. We may have some light at the end of the tunnel now.

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Sneaky fees banned in the UK from today

"Why don't you report ebay to the CMA? If you do, please let us know how you get on with that."

 

I've seen posts from many people recently saying that they have reported ebay to the CMA due to ebay forcing people to use ebay's postage and choice of carriers.  However, the CMA say that they don't respond to individuals about what, if anything, they will about it, so unfortunately nobody will be able to report back.  If the CMA decides that ebay may have a case to answer and that it's worth investigating, that's up to them of course, and if they do, it may be months before they make a decision as to whether Simple Delivery constitutes anti-competitive practice or not.  All individuals can do is ask the CMA to look into it.

 

I find the CMA's judgement with regard to “sneaky fees" very welcome because it shows the type of “sharp practice” that the CMA finds unacceptable.  Whether or not they regard ebay’s Terms & Conditions re Simple Delivery as “sharp practice” or not remains to be seen, but I can’t see any reason why the CMA shouldn’t be asked to look into it.

 

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Sneaky fees banned in the UK from today

I've read the links and to me sneaky fees refers to something that is hidden. ebay hasn't tried to hide these fees. I don't agree that ebay is free of wrong doing because it employs smart lawyers. The  Post Office employed smart lawyers to deal with Horizon and look at that mess. Some of Amazon's practices were deemed to be illegal and they must have had top class lawyers. Executives ignore legal advice and take wrong options because they think they know better. It would be helpful if a regulatory body took a look at online selling markets, not just ebay, so we can make informed decisions as to where to place our business.

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Sneaky fees banned in the UK from today

It's interesting how we can all view things from different perspectives.

Sneaky fees to me would be something like a company with a fee which switches from seller to buyer at the same time as being advertised on TV as "free to sell" for the seller and then months later as a "protection" for the buyer. Same fee, just shifted from one place to the other, but called different names and marketed as being a benefit, when it isn't. Plus with the added benefit that you can say it's "free to sell" because technically it is when there is no longer a seller fee. Although, saying "free to sell" on a TV advert omits the part where you actually need "visibility" which comes at a cost, negating the whole "free to sell" lie. But they say nothing about the fact that if you don't promote, you won't be seen and even if you do promote there is no guarantee you'll be seen either.

For me that isn't just "sneaky", which sounds far too sweet. It's deceptive, misleading, underhanded, manipulative, unethical, or even crooked. But that's just one perspective.

The CMA may find it to be perfectly within the law for all we know, or they may consider it to be a violation of the legal standards. We'll have to wait and see.

Whatever it is, it's a P.R. disaster.

Edit: At the same time making the fee massively more expensive on low value items, where something priced at £0.99 becomes approximately £1.78

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Sneaky fees banned in the UK from today

Whilst the new Buyer Protection Fees are not hidden , they are not as clear and upfront as they could be. Often only display when you click a small link alongside the price.

However, I think there are two area which the CMA may wish to take a look at with regards to the DMCC.

  1. Only applying BPF to UK consumers.
  2. Simple Delivery not offering the lowest cost option.

Issues can be reported here: https://www.gov.uk/guidance/contact-the-cma

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Sneaky fees banned in the UK from today

Also with this  new law, a company can be fined £300,000 or 10% of their profits if false reviews are given. 

 

Well eBay will soon be bringing in automatic positive feedbacks when an item is delivered by SD.  That could be classed as a false review as the buyer might not have even opened the package before the positive feedback has been given and feedback is a review of the seller's track record.

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Sneaky fees banned in the UK from today


@fantailsforme wrote:

Also with this  new law, a company can be fined £300,000 or 10% of their profits if false reviews are given. 

 

Well eBay will soon be bringing in automatic positive feedbacks when an item is delivered by SD.  That could be classed as a false review as the buyer might not have even opened the package before the positive feedback has been given and feedback is a review of the seller's track record.


I understand that buyers will be able to override any automatic positive feedback with their own.

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Sneaky fees banned in the UK from today

I think the fees are rather hidden and clearly only target UK consumers. 

eBaySneakyHiddenFees.png

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Sneaky fees banned in the UK from today


@fantailsforme wrote:

Also with this  new law, a company can be fined £300,000 or 10% of their profits


The maximum fixed penalty for a final infringement notice is 10% of global turnover (not profit). However, a final infringement notice would only be issued after an initial infringement notice had already been issued that afforded the platform an opportunity to stop the infringing practice before any penalties were imposed.

 

 

 


@fantailsforme wrote:

 

Well eBay will soon be bringing in automatic positive feedbacks when an item is delivered by SD.  That could be classed as a false review as the buyer might not have even opened the package before the positive feedback has been given and feedback is a review of the seller's track record.


The announcement states positive feedback will be left 7 days after tracking indicates delivery provided the item arrives on time and the buyer hasn't already left feedback nor reported an issue with their order. The automated positive feedback will state: "Order completed successfully - tracked and on time". This would be factually correct however I'm surprised eBay chose not to wait at least until the end of the MBG period before leaving automatic positive feedback.

eBay go on to state: "This feedback will remain unless the buyer reports a negative experience, such as opening a return request, reporting non-receipt, or cancelling the order. Any positive or negative feedback subsequently left by the buyer will replace the automated positive feedback". So the automated positive feedback isn't guaranteed to remain should the buyer subsequently have an issue with their order.

 

Anyway, I gather @andha-21  believes the buyer protection fee somehow falls foul of the DMCCA but it clearly doesn't. The DMCCA means any price shown to a consumer must include any mandatory fees at the moment the consumer chooses to enter into a transaction. The BPF is included in any price the buyer sees - including any offers the buyer makes - before they reach the checkout stage so it is most certainly not a "hidden" fee.  

 

Interestingly the DMCCA does seem to have had an effect on eBay where automatic negative feedback removal is concerned.

Give me ambiguity or give me something else.
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Sneaky fees banned in the UK from today

The BPF is included in any price the buyer sees - including any offers the buyer makes - before they reach the checkout stage so it is most certainly not a "hidden" fee.
______________________________________________________

Except in all the examples in the post directly above yours.

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Sneaky fees banned in the UK from today


@action_man wrote:

The BPF is included in any price the buyer sees - including any offers the buyer makes - before they reach the checkout stage so it is most certainly not a "hidden" fee.
______________________________________________________

Except in all the examples in the post directly above yours.


The BPF is part of an eBay UK-specific buyer protection policy. If an item sells on an international eBay site the seller has agreed the buyer can use whatever buyer protection is offered on the buyer's site of registration; that is why the (eBay UK) BPF isn't shown on international eBay websites.

 

However, it does seem eBay have made an oversight on the UK website. The BPF is shown in search results, on the listing page and is broken down at checkout but it is not shown in the basket - this appears to be an oversight rather than a deliberate omission. Even so an eBay UK registered buyer cannot add an item to their basket without first having seen the price including the BPF (where a private seller is concerned). 

Give me ambiguity or give me something else.
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Sneaky fees banned in the UK from today


@4_bathrooms wrote:


The BPF is part of an eBay UK-specific buyer protection policy. If an item sells on an international eBay site the seller has agreed the buyer can use whatever buyer protection is offered on the buyer's site of registration; that is why the (eBay UK) BPF isn't shown on international eBay websites.

The BPF is also not added on eBay UK when buying from an international seller. So it is not completely clear if the list price includes BPF or not. This is only revealed on the final checkout.

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Sneaky fees banned in the UK from today


@leighbayuk wrote:

@4_bathrooms wrote:


The BPF is part of an eBay UK-specific buyer protection policy. If an item sells on an international eBay site the seller has agreed the buyer can use whatever buyer protection is offered on the buyer's site of registration; that is why the (eBay UK) BPF isn't shown on international eBay websites.

The BPF is also not added on eBay UK when buying from an international seller. 


As per eBay:

 

"When purchasing from UK-based private sellers, the Buyer Protection fee is calculated as"

 

There is no BPF when purchasing from international sellers, private or otherwise.

Give me ambiguity or give me something else.
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Sneaky fees banned in the UK from today

Keep clutching those straws..........

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Sneaky fees banned in the UK from today

'Sneaky fees' seems to be an invention of some areas of  the press/media. The practice that's been banned is known as Drip Pricing - 

 

Drip pricing is a pricing technique where only part of an item's price is advertised, with the total amount revealed at the end of the buying process. Drip pricing may initially withhold mandatory fees, such as local hotel taxes, booking fees, or resort fees, or may not include add-ons that are required to use a product or service, such as internet access, certain facilities, or amenities.  These additional, often mandatory costs are disclosed one by one or "dripped."

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Sneaky fees banned in the UK from today


@the_book_seekers wrote:

'Sneaky fees' seems to be an invention of some areas of  the press/media. The practice that's been banned is known as Drip Pricing 


Yes, using 'Sneaky fees' instead of 'Drip pricing' is far more likely to get people to read the article, a typical click bait tactic which in itself could be considered sneaky. 

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Sneaky fees banned in the UK from today

Here is a bit of fun. Can you identify which prices include the BPF?

 

eBayBPFQuiz.png

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