The new ads are working just as expected (for eBays benefit of course)
I have 250 different size/thickness options on a few listings and they all are being charged at a promoted rate.
Ad's have been configured and set up again into a low, medium and high rate campaign
Low and behold priority campaign keyword bids have shot up as there is only 1 spot to bid for.
Finding inexpensive keywords, maybe long tail is the way to go I believe.
eBay was once our largest sales platform. It hasn't been for a while now.
This attribution change was a shocking decision.
@thealuminiumshop your results are sadly not at all surprising, but thanks for sharing them any way - it's super helpful for other sellers to see the actual results of these changes.
I also don't doubt that the Priority cost per click rates have gone up due to these changes, but just to clarify, just because Priority ads now have exclusive access to the top spot in search does not mean that's the only place they will appear - it just means that General cost per sale ads are no longer eligible to appear in the top spot, but it doesn't take away any of the other spots that Priority ads were/are also eligible to be shown either in search or on view item pages.
When eBay rolled out Promoted Listings cost per click ads (previously called Advanced, now called Priority) in 2021, they were originally only eligible to be shown in the 1st ad slot in search, then that expanded to the top 4 slots in 2022 , then top 4 plus 3 other placements in search in 2023 , and finally they became eligible to be shown in any ad spot in search results and ad modules on listing pages as well.
But none of those were ever "exclusive" placements - eBay only said that Priority ads would get "priority access" to those spots, which meant in most scenarios they would get preferential placement vs General cost per sale ads but that didn't prevent General ads from possibly being displayed in one of those spots if there wasn't a Priority ad to take precedence for a particular search.
With this update, the top ad spot in search is now reserved exclusively for Priority cost per click ads and General cost per sale ads will never be eligible for the top spot, period.
If there is no Priority ad to show for a given search, eBay will make the top spot an organic result instead, according to the eBay Ads blog:
But again, that doesn't mean that Priority can now only be shown in the top spot in search - those ads still remain eligible for all other placements as well.
It's really more of a restriction on General ads (no longer able to be shown in top spot in search) rather than a change for Priority ads, though I know that they didn't exactly word it that way (some might even suspect that was intentional on eBay's part 😉).
