Updates to eBay’s Promoted Listings programme

[jonatjonatjonat]

Email today....

Exclusive ad placement with priority campaigns

Campaigns using a priority strategy will get exclusive access to the first ad slot position at the top of eBay search results. This means your listings will get more visibility to help increase your chances of a sale. If you’re already using priority campaigns, you don’t need to do anything. You’ll automatically benefit from the increased visibility and continue to only pay for clicks on your ads. You’ll also still have access to advanced tools like Smart Targeting and suggested campaigns. Learn more

Updated attribution for general campaigns

Starting from 24 June, items listed on ebay.co.uk, ebay.fr, ebay.it, ebay.es and ebay.au.com and promoted with a general strategy will use the following attribution definition when reporting sales and charging ad fees: An attributed sale will be when any buyer purchases the promoted item within 30 days of any click on the ad, regardless of whether the buyer themselves clicked on the ad. The item must be promoted at the time of click and the time of sale. The seller will be charged the ad rate at the time of sale. Learn more You’ll still only pay when your items sell, so this will remain the same. As always, we recommend monitoring your performance and adjusting your strategy accordingly. "An attributed sale will be when any buyer purchases the promoted item within 30 days of any click on the ad, regardless of whether the buyer themselves clicked on the ad"

So basically - top sponsored product link will only ever show for those who use pay per click. Fair enough - always assumed everything's going to be PPC at some point in the future anyway.

But for the life of me, I cannot work out what this line means in reality...

An attributed sale will be when any buyer purchases the promoted item within 30 days of any click on the ad, regardless of whether the buyer themselves clicked on the ad

[blueskystore777]

It means that once a promoted item has been 'activated' by a click from anyone, any sale that then occurs will incur a PL charge irrespective of who actually buys it. (Within 30 days). ie. Nothing can slip through the net for free.

[jbrusby]

It means eBay found another way to rake in more PL fees by capturing nearly all promoted listings into having to pay the fee when purchased, regardless of who clicked on them and when. The only way to avoid the fee if you sell something a different customer clicked on a month ago, it would seem, is if you know it was clicked on and subsequently stop promoting it before the sale. 

[blueskystore777]

Yep, or don't use PL. Which is what most sellers are now doing and which has prompted ebay to try to recover the lost income with 'stick' rather than 'carrot'. It's not rocket science ebay. If you're losing customers from a product (PL), then sweeten the deal, don't make it less attractive!

[johnwash1]

See https://www.valueaddedresource.net/ebay-promoted-listings-ad-attribution-uk-australia-italy-france-s... for more on this.

Another longer thread:

https://community.ebay.co.uk/t5/Seller-Central/Updates-to-eBay-s-Promoted-Listings-programme/m-p/785...

[garage_of_bargains]

Yeah it's becoming more like FeeBay now

we promote all our listings at 5% and over the last couple of years our selling fees are now about 20% of the total now, ebay has less sales on the platform but is making more money not rocket science this is all coming from mainly business sellers, they will start to lose a lot more sellers I think if they keep it up

they need to realise that: sellers = buyers = ebays profit