eBay Promotion Fees and Performance

[clicktwobuy]

In my view, eBay should waive promotion fees if an item doesn’t sell within one month. Logically, if a promoted listing doesn’t result in a sale during that period, the promotion has failed to deliver the expected results. I’ve had items that only sold after six months and some that didn’t sell for an entire year yet the promotion remained active, and eBay still charged a fee once they finally sold.

What are your thoughts on this?

Sellers are already paying eBay fees, facing rising postage costs recently , and offering buyer discounts to stay competitive.

After all of that, the additional promotion fees make the overall earnings very low. 

[style_wise]

Logically, if a promoted listing doesn’t result in a sale during that period, the promotion has failed...

The new 2025 attribution model is illogical then! Listings are charged not only when a direct sale happens (click and buy), a halo sale happens (click and buy something else from you), but also when anyone has clicked in the last 30-days (one person clicks, another buys).

[artist1974]

Who's to say it would have sold at all if you hadn't had the promotion?

What you are paying for is increased visibility by being bumped upwards in search results, and when you've enjoyed that for a whole year, I'd certainly be glad I only had to pay a percentage of the sale rather than pay-per-click or pay-per-view. 

If something doesn't sell within a month, it's either because the item in question is so niche few people are actually looking for it, or the price is too high. Take your pick.