WARNING: Changes to promoted listings is going to be very costly for sellers

[*jackthehat*]

As per the email I received this morning from eBay:

Starting 24th June 2025, items "promoted with a general strategy will use the following attribution definition when reporting sales and charging ad fees:
An attributed sale will be when any buyer purchases the promoted item within 30 days of any click on the ad, regardless of whether the buyer themselves clicked on the ad. The item must be promoted at the time of click and the time of sale. The seller will be charged the ad rate at the time of sale."

So, in other words, whatever ad rate you have set in your general campaigns will be charged on EVERY SALE regardless of how the item is purchased (with very few exceptions).

I will be cancelling all of my general ad campaigns on 23rd June. 

[john1297576]

Not sure what the definition of a click is but surely to buy buyer will click on the ad.

Obviously it cannot be that simple, but just making the purchase seller would pay, but for ebay to do this means there is more in it for them than for the seller.

If you are cancelling your promotions, might be worth monitoring whether sales decline, although of course difficult to prove loss of sales relates to policy change.

[*jackthehat*]

There are a lot of situations where a buyer purchases the item without clicking on the SPONSORED ad. 

For example:

• A buyer scrolls down past sponsored products on eBay and clicks on the non-sponsored listing
• A buyer navigates to the product via your eBay shop
• A buyer navigates to the product via a direct link
• A buyer navigates to the product via a shop newsletter or email campaign

You only have look at the number of units sold in a 1 month period and compare that to the number of units sold on the general ad campaign.