This affects private selllers only,so not Business account holders.
Ebay will add the buyer (protection) payment amount to the listing once the seller has done the listing.
This is an example:
Item price set by the seller
£20
Buyer Protection fee variable (4% of £20)
£0.80
Buyer Protection flat fee
£0.75
Price that buyer sees for the listing
£21.55 + postage
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Item price set by the seller
£500
Buyer Protection fee variable (4% of £300, + 2% of £200)
£16.00
Buyer Protection flat fee
£0.75
Price that buyer sees for the listing
£516.75 + postage
ebay quote:
We’ve made it free to sell for private sellers, so it’s easier than ever for more sellers to bring you a wider variety of things you love. To support this change, we will charge a buyer fee to cover Buyer Protection services and ensure a trusted experience when purchasing items from private sellers. For listings by business sellers, Buyer Protection is added at no extra cost.
Items will be required to be sent tracked to show delivery.Buyer protection will cover buyers in the event items are not delivered.
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