It isn't quite this straightforward. EBay is now collecting 20% VAT on behalf of HMRC for some items sold by sellers in other countries - even if the item concerned is located in the UK.
Buyers who search for items located in the UK often don't even realise that the seller is abroad (usually China), let alone that VAT will be added to the price. This is not stated anywhere in the listing.
It isn't the seller's responsibility, but as eBay obviously know which listings this applies to you would think they could include a notice to alert buyers.
