UK seller is actually based in China

[metro1100]

There are far too many seller purporting to be based in the UK but are actually from China. This is infuritating, especially if you have applied a filter to display only sellers in the UK. At these current times, shipping from China will take 4 weeks minimum. Ebay should make an effort to stop the abuse of this practice from China.

[red_magpie]

Sellers are not "purporting to be in the UK".

This common confusion arises because many sellers in China have a distribution base in the UK, which allows them to list items as UK stock. If you wish to avoid buying from sellers in China you need to check their feedback page before bidding, to see their country of registration.

If an item is misrepresented as being located in the UK, but is actually send from China, this is reportable to eBay using the reporting link provided in every listing (far right, opposite Postage and Payments).

Report Category: Select 'listing practices'.
Reason for Report: Select 'other listing practices policy violations'
Detailed Reason: select 'Item location misrepresentation'

If an item doesn't arrive by the latest estimated delivery date you can use eBay's money back guarantee, through the resolution centre.