False UK Seller Designation - They Just Couldn't Care Less

Just reported a listing from a Chinese seller with a pic clearly stating 'UK Seller' (not just item location UK) which has been rejected by AI that I imagine isn't able to read text on pictures.

No proper options to report this from the drop downs so had to do it via:

Listing practices > Other listing policy violations > Business seller fails to display correct contact details

and

In product description photo seller misrepresents themselves as a "UK Seller" when China based.

Why did I bother?

ps: Btw, haven't bought anything here since the introduction of the so-called Buyer Protection Fee and I'm not missing it, anyone else?

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