What type of case did you open against the seller? If you opened an Item Not Received case on the basis that you didn't receive what you thought you'd bought - ie: genuine watches - then eBay would have closed the case in the seller's favour, as the tracking would have showed that you did receive something, even if it wasn't what you had expected to receive.
In the event that you opened an Item Not As Described case then I can't see how the seller would have won the case, as eBay tend to find in the buyer's favour virtually every time an Item Not As Described case is opened. Therefore, if you did indeed open an Item Not Recieved case in error try opening an Item Not As Described case and you should be able to get a refund.
Should eBay prove to be of no use to you then open an Item Not As Described case against the seller via PayPal. PayPal tend to look into cases far more closely than eBay do and they also give buyers a maximum period of one hundred and eighty days from the date of payment during which to open a case against a seller, so try that instead if you're getting nowhere with eBay. If you open an Item Not As Described case with PayPal then so long as you escalate the case after two days but before the twenty day cut-off point you should stand a decent chance of being able to secure a total refund.
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