Why are sellers able to lie about an item's location. Asian sellers falsely show item is in UK

More than once recently I have bought items which the listing shows to be located in UK.

 

Then there is a long delay because the item is coming slowly from Asia, usually China.

 

Why doesn't Ebay prevent these dishonest listings?

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So true... I bought an "official nintendo" pro controller from a seller called "savageshop".. when I got the email confirming the sale it said it was coming from Hong Kong.. fortnight later it finally arrived but it's a FAKE and due to the Coronavirus there's nobody at ebays call centre to complain to... Even the listing has been removed... £40 down the drain