Running a small business can be an exciting and rewarding venture. But it isn’t easy - especially
in a tough economy. During times like this, discounts, coupons and other kinds of offers can be a powerful tool to help you reach shoppers and keep them coming back as they increasingly search for value.
One tried and tested way to engage new and existing customers is through Coded Coupons. This easy-to-use promo tool does exactly what it says on the tin: it lets you offer your buyers a discount through a customisable coupon code. This can then be shared publicly on eBay, or privately through your own marketing channels - such as social media.
Before we get into the benefits, the video below tells you everything you need to know about Coded Coupons:
What are the benefits of Coded Coupons?
Delight customers and drive repeat purchases: Customer retention is more important than ever. Sending shoppers a virtual Coded Coupon or printing them out and including in orders is a perfect way to surprise and delight buyers, while incentivising them to return to your business.
Offer discounts on your terms: Coded Coupons are very flexible with the option to choose from set price reductions, percentage discounts, or multi-item offers. You can also protect your margins and control your budget by setting an expiry date or minimum spend on your coupons.
Target specific groups of buyers: Easily create buyer groups to send coupons to a predefined selection of your buyers. For example, do you want to reach out to buyers who bought from you in the past month, the past year, from a specific category, or from all of your categories?
Engage audiences on social media: Did you know 84.3% of the UK population are currently active on social media?* Coded Coupons can help you to tap into this by engaging your existing audience, incentivising new customers to follow your channels, and ultimately driving more traffic to your eBay Shop.
Ready to get started with Coded Coupons? Simply select the Marketing tab in Seller Hub, where you’ll find everything you need to create a campaign.
Learn more about other promotional tools to help boost your sales in the Seller Centre.
Thank you for selling on eBay.
Your eBay Team
*Digital 2022: Global Overview Report by Hootsuite & We Are Social
