Today we’re announcing new enforcement measures against listings and sellers who do not comply with our Item Location Misrepresentation policy. It’s important for sellers to accurately state the location of their items so that buyers can use eBay’s search filters to correctly select listings based on location. When this doesn’t happen, it creates an unfair marketplace for sellers and a disappointing experience for buyers.
We’re grateful for the feedback we’ve received from our seller community about Item Location Misrepresentation.
We’ve reviewed our policy and made some changes which should help prevent sellers from providing inaccurate information about the location of their items. They’re now required to select a postal option that matches the item’s location. From today (28 March 2019), sellers won’t be able to create new listings or revise listings where the item location and postal service don’t match.
We’ll also be reviewing any international sellers who state their item location is in the UK, but have excessively high dispatch times resulting in extended estimated delivery dates. Our teams overseas continue to work directly with international sellers on policy education and enforcement to ensure compliance.
eBay will continue to take further steps to enforce this policy, including removal of listings, restricting a seller’s trading activities and, in the case of repeated policy violations, account closure. We will keep this policy under review.
Read more about our Item Location Misrepresentation Policy.
