This Monday, the OG of dating shows, Love Island returned on our screens - but this time with a difference. eBay UK is the first pre-loved fashion partner to couple up with Love Island and last week we gave a first look at the stylish second-hand fits Islanders will be wearing this summer.
Shaking up the Love Island wardrobe this year, the pre-loved clothes sourced entirely from eBay, incorporate items from across the decades, from high street to vintage gems, to current designer brands at affordable prices.
More so than ever before, viewers can expect to see Islanders in items that best reflect their personalities and individuality, while doing their bit to extend the life cycle of clothes.
Sourcing products for the Islanders, eBay UK has recruited celebrity stylist and second-hand enthusiast, Amy Bannerman, who has previously styled stars including Dua Lipa, Rita Ora, Sophie Turner, Jonathan Van Ness and Lena Dunham.
Islanders will have the option to wear pre-loved clothes this season, with a shared wardrobe situated in the new villa for the first time ever.
Drawing inspiration from catwalks to red carpets, TikTok, and everyone’s favourite celebrity style icons, there will be four big trends expected to take over our screens this summer.
Amy Bannerman said: “I have used eBay to buy and sell pre-loved items for over 20 years and have found so many fashion gems along the way. There is nothing more satisfying than winning something you have always lusted after—for example I found a velvet Christopher Kane dress I have had on my mental shopping list for ages, it was £90 but retails in store now for £995… if that doesn’t make you want to shop pre-loved I don’t know what will!
“To be able to take on this project and shop for the Islanders is a career highlight for my team and I. We have been shopping up a storm on eBay, speaking to so many wonderful pre-loved sellers, and curating edits for each of the Islanders this summer.”
Jemma Tadd, Head of Fashion at eBay UK said: “The overwhelming response we’ve had to the initial announcement is testament to how much this change is needed, as well as the public appetite for this. We cannot wait to see all of the outfits that Amy and her team have found to come through on the show this year and remove any stigmas around pre-loved. We hope when people see this on the Islanders, it inspires them to either add a couple of pre-loved pieces to their wardrobes, or sell stuff they no longer use to keep things in circulation.
eBay sellers, make sure you get familiar with the trends hitting Love Island this summer and flex your listings and marketing accordingly!
- BLURRED LINES
Amy Bannerman said: “This trend will see a blurring of lines between gendered dressing. The boys will dress with more feminine cues in lighter fabrics, florals, micro shorts, and a softer palette, while the girls will embrace tailoring and cut off men’s shirts, suit jackets with a bralette underneath and boxer shorts worn as shorts. Think boy meets girl. Girl meets boy. The inspiration for the men is a toned down Harry Styles and for the girls Hailey Bieber.
Alongside the runways, from Altuzarra, to Saint Laurent and Vuitton, which showed tailoring as a trend this season, this is the trend that incorporates alterations, chopping things off to give them a new life and reimagining the way we wear clothes. I personally have had a lot of fun with this trend and am really excited to see it in the villa.”
Far from blurred on eBay, the trend has quickly gained popularity, with searches rising for tailored looks including:
- 93% more searches ‘women’s suit’
- 25% more searches for ‘suit dress’
- 67% more searches for ‘cut off jeans’
- 64% more searches for ‘micro shorts’
- 16% more searches for ‘oversized shirt’
- 38% more searches for ‘baggy shirt’
- LOVE ME FOREVER
Amy Bannerman said: “This is a trend which isn’t a trend. True sustainable shopping is investing in the pieces that will last you a lifetime. Amazing jeans, classic button down shirts, a muted palette, the perfect white T-shirt and cut off denim shorts. The LBD lives in this theme with iconic dresses by Versace, Alaïa, Christopher Kane, Gucci and Herve Leger.
I would love to see the Islanders styling up these classics in combination with other themes and items from their own wardrobes as they will be totally interchangeable and go with everything.”
Shoppers are eyeing up a capsule wardrobe for summer on eBay, in a bid to be more conscious when it comes to their fashion:
- 500% more searches for ‘basics’
- 96% more for ‘denim shorts’
- 26% more searches for ‘denim playsuit’
- 133% more searches for ‘daisy dukes’
- 27% more searches for ‘little black dress’,
- 31% more searches for ‘long black dress’
- Y2K
Amy Bannerman said: “With all the early 2000 favourites making a comeback, this will without a doubt be one of the biggest trends this season. I’ve seen designers including Versace and Blumarine all reference this era on the runway and I’ve opted for lots of micro minis, most famously heroed by Miu Miu, to help the girls have their own Y2K moment.
This theme is full on Britney and Paris circa 2000, which has been translated to the wardrobes of Dua Lipa and Bella Hadid for 2022. Expect to see the girls wear backless tops, slip dresses, bumster jeans and low rise skirts. While the boys will be in basketball vests, looser jeans and trucker caps”.
Noughties are making a serious comeback this year:
- 128% more searches for ‘coloured sunglasses’
- 108% more searches for ‘basketball vests’
- 91% more searches for ‘flares’
- 79% more searches for ‘micro mini’
- 28% more searches for ‘backless top’
- 20% more searches for ‘bandana’
- DOPAMINE DRESSING
Amy Bannerman said: “This one is pure and total joy. It’s all about an explosion of colour and print, neons, Hawaiian florals, print clashing, sequins, high shine and metallics and wearing all of this with equally mood enhancing accessories. The dresses are the new LBD (Little Bright Dress), glamorous, colourful, with loads of different styles, mini, maxi and everything in-between.
This trend was seen on lots of the runways and the high street have picked it up in a big way. I really love how wearing statement clothing can bring to life your personality and encourage self expression."
All things bright and bold are making a statement amongst shoppers:
- 124% more searches for bright pink dress
- 86% more searches for ‘neon dress’
- 68% more searches for ‘hawaiian shirt’
- 51% more searches for ‘cherry dress’
- 16% more searches for ‘zebra print’
- 100% more searches for ‘neon green dress’
eBay UK is Love Island’s exclusive and only fashion partner this year, providing pre-loved clothing (not including swimwear) for the first time ever. To get inspiration on what to sell (or shop for your own Pre-Love Island look), head over to the dedicated Love Island hub on eBay UK.
There are many ways which eBay are opening up ways for consumers to purchase pre-loved or out-of-season stock on eBay including:
- Its Brand Outlet hub which offers 70% off items from 175 designer and high street brands, including HOBBS, Whistles, Oliver Bonas and River Island.
- Its Imperfects range of clothes, shoes and accessories which are considered new, but with defects, from over 100 high-street and high-end designers.
- Authenticity Guarantee for Luxury Handbags which is a service offered by eBay whereby a team of expert authenticators vet and verify new and pre-loved handbags over £500 from 19 luxury brands including Luis Vuitton and Gucci.
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