Somewhere Only We Know

[bookhunter2007]

What do you think of the John Lewis "Hare and Bear" advert?

http://www.youtube.com/watch?v=XqWig2WARb0

[right-then-petal]

Love it

[tommy.irene]

Its a goodone..

[lhasa.two]

Beautifully made ad.

I quite like the idea of giving the bear an alarm clock to help him come out of his hibernation... maybe it's a bit of social awareness by both JL and their Ad agency that it's not necessary to spend tons of money on a present for someone in these difficult times for many. That's quite altruistic if that's the case, although somehow I think it's just clever retailing and won't affect the customers of JL. 

[bookhunter2007]

---

@lhasa.one wrote:

Beautifully made ad.

I quite like the idea of giving the bear an alarm clock to help him come out of his hibernation... maybe it's a bit of social awareness by both JL and their Ad agency that it's not necessary to spend tons of money on a present for someone in these difficult times for many. That's quite altruistic if that's the case, although somehow I think it's just clever retailing and won't affect the customers of JL. 

---

Gotta admit it did choke me up a tiny bit at 1m15s.   And yes, there's def a suggestion a present should be more about 'meaning' rather than material value.  But I guess there's a irony in spending £7m on an ad campaign to get this message across.

The social commentary has quite a bit of depth imo. Think it's saying quite a bit about social exclusion, the elderly & vulnerable, atomised society and using a gift to synchronise and 'reconnect'. Analogue clock being perfect connotation for this.  Or maybe I read into things too much? 😕

It's also refreshing to see an xmas ad without the usual tried and tested  reliance of shoving a celeb in front of the lens grinning inanely next to the usual mass marketed .tat.

[cee-dee]

"It's also refreshing to see an xmas ad without the usual tried and tested  reliance of shoving a celeb in front of the lens grinning inanely next to the usual mass marketed .tat."

There's a few of those around and some of them have "people" eating/drinking in an ignorant, exaggerated, disgusting way. No wonder it's perpetuated by kids copying them and thinking it's normal and OK?

[dr-whos-assistant]

I love it ,they have a lot to live up to now I wouldn't want the ad mans job for next year thats for sure

[bookhunter2007]

A search for "bear and hare" suggests eBay are going to do pretty well out of it too...

[rose2008-2008]

BEAUTIFUL ADVERT!!!!!!!!!!!!!!!!!!!.

[lhasa.two]

---

@bookhunter2007 wrote:

---

@lhasa.one wrote:

Beautifully made ad.

I quite like the idea of giving the bear an alarm clock to help him come out of his hibernation... maybe it's a bit of social awareness by both JL and their Ad agency that it's not necessary to spend tons of money on a present for someone in these difficult times for many. That's quite altruistic if that's the case, although somehow I think it's just clever retailing and won't affect the customers of JL. 

---

Gotta admit it did choke me up a tiny bit at 1m15s.   And yes, there's def a suggestion a present should be more about 'meaning' rather than material value.  But I guess there's a irony in spending £7m on an ad campaign to get this message across.

The social commentary has quite a bit of depth imo. Think it's saying quite a bit about social exclusion, the elderly & vulnerable, atomised society and using a gift to synchronise and 'reconnect'. Analogue clock being perfect connotation for this.  Or maybe I read into things too much? 😕

It's also refreshing to see an xmas ad without the usual tried and tested  reliance of shoving a celeb in front of the lens grinning inanely next to the usual mass marketed .tat.

---

I thought it was only a £1 million, as if that's not enough! 

Yes I can see what you mean about the social commentary, it's all there if one chooses to look for it but that's also part of the power of advertising when it's done well. 

[lost.parrot]

Nice One

[papko]

Must confess the animation does nothing for me , (seen too much CG! at the Cinema perhaps ) 

 I dont like all this fairy tale portrayal of xmas , as I see far too many of the vulnerable families around us , being hooked in by it , and getting themselves in debt , trying to recreate some perfect day .

 Which always ends in a wheelie bin by the middle of January 

"Buy some Chinese tat whilst its dear , then sit round a table of processed gunge , and throw half of it away "

[ed_blackadder_1]

Sadly true, the supermarket adverts are the same, everyone in sparkly dresses with tables groaning with food and booze, one of them says take a small party of friends and there must be 50 of them,  imagine feeding that lot, that would take some money, and imagine if you are on your own talk about rubbing it in.

Lovely animated advert, the first 20 times I saw it, wearing a bit thin now.  Could we not have built a childrens hospice with the money it cost, could have named it after them.