Not really in the Treasure Hunt - but i have USB powered Xmas lights that spell out 'ebay' which were sent out free to sellers in the early days as an Xmas gift, this was later replaced by a money credit from ebay to use on the site.
Now we get ?
It did use to be a site to be proud of, where you willingly participated in joint ventures to grow the platform , and by word of mouth spread the joy of it to attract more members.
Ashamed, Guilty, Embarrassed - seem more suited words these days.