The order addresses for the last two items I have sold includes an ebay reference number . Why ?

The last two items I have sold have a weird ebay reference half way through the address. I queried it with the first buyer and they said to miss it out when addressing the parcel. I thought it was their mistake. Ive just sold another item to someone else, and there's a weird ebay reference half way through their address too. Is this something new ?  Ive never seen it before.  An example : ebayr4ks3nz

 

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