eBay sales on huge decrease.

[justbuydesign]

Hello, 

Is anyone else struggling with sales? Mine seem to have really declined since January. I'm listing daily, keywords, tons of photos. Anyone else having this problem or ideas on how to combat it? is there another platform people are jumping over to buy and sell? 

Cheers in advance. 

[suelel1968]

Hi @justbuydesign I think your listings look just fine. There are a few where you could move the designer to be the first word. Words like "Stunning" are not words that get searched for so I would go for "genuine leather " or "real leather". Some of the charms might look better just on a white piece of paper and the wooden hand looks better without the glove, but I don't think any of that is a reason for low sales.

I don't know anything about pottery, but I suspected figurines were just unfashionable right now, however there were over 60 Royal Dalton figurines sold today, so what do i know! Maybe check prices against what has sold recently.

[car-star]

Key Points About eBay's Cassini Algorithm:

1. Ranking Based on Relevance:
   • Cassini ranks listings based on relevance to the buyer’s search query. It considers factors like the title, description, and product category to match listings with the buyer’s intent.
2. Seller Performance:
   • Seller performance plays a crucial role in how items are ranked. This includes feedback ratings, shipping speed, customer service, and overall seller reputation. Sellers with high performance metrics tend to be favored in search results.
3. Item Specifics:
   • Cassini uses item specifics (like brand, size, color, condition) to categorize and rank listings. Ensuring that all your item specifics are filled in correctly can improve your listing’s visibility.
4. Listing Quality:
   • High-quality listings with detailed descriptions, clear photos, and competitive pricing generally rank higher. Cassini looks at the quality of the content to assess whether it matches what the buyer is searching for.
5. eBay's Best Match:
   • Best Match is the default sorting method used in eBay search. It shows the most relevant listings based on factors like pricing, shipping time, buyer history, and seller performance. Being ranked high on Best Match is essential for getting sales.
6. Customer Satisfaction:
   • Positive customer experience is critical. If your buyers are satisfied, you’re more likely to be ranked higher. This includes things like fast shipping, accurate listings, and good communication.
7. Item Price and Discounts:
   • Competitive pricing helps in ranking. Offering discounts and promotions (like Promoted Listings) can give your listings more visibility in search results.
8. Shipping Options and Free Shipping:
   • Listings that offer free shipping or competitive shipping rates tend to be ranked higher. Offering multiple shipping options can also improve the visibility of your listing.