I was shocked when I saw the latest report for our Ebay transactions. It showed a large amount of cost per click fees for a campaign that we had set up a long time (more than a year) ago just for testing purposes with the lowest possible CPC of £0.02 (we could not afford anymore for our low value items given that it takes 50-100 clicks to make one sale). Naturally, we got practically no clicks on this at all, so there were virtually no fees for this to pay. But since about a week ago (apparently following some changes Ebay made) we had 45 clicks each at a CPC of about £0.35, resulting in an ad fee for last week of about £16, and without getting a single order out of it. So Ebay did override our initial settings and just used their own recommended CPC, only limited by our maximum daily amount of £2.00. We will contact Ebay to ask for a refund of these fees, as it is clearly not legit to simply override our settings.
