You need permission from the brand owner, and you also need to upgrade your account to a business one - a private seller is one who is just selling off their own personal items such as clothes from their wardrobe, bits from their loft/garage etc.
A Business seller is someone who buys or makes items to sell on. They need to be registered as a business to meet the requirements of UK law. eBay will be providing HMRC with your details anyway so it's vital to keep correct accounts for your tax return. You can obviously offset more expenses as a business seller, but can't offset any at all as a private one.
To correctly register as a business seller simply go to your Personal Information in your account and to the right of Account Type, which will be showing as 'Individual' you'll see an Edit option (you may need to wait until you've sold one item before the option appears).
https://accountsettings.ebay.co.uk/profile
This doesn't affect your feedback profile or any current listings, it merely upgrades your account so that you're compliant with current consumer and eBay policy.
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