Why is eBay misrepresenting the discount and offer price of items I am watching??

Has anyone else realised that this offered price is, in fact, lower than the real offered price of £10.02?
Has anyone else reported this as a misleading way to display an offer?
(Is anyone else considering dropping the Internet altogether because it's become a broken, twisted caricature of itself?)
Does anyone at eBay actually care about doing things well?
Does anyone else even care? lol