Price Gouging

[nspencer2912]

Last week I listed a small box of Allinson's Yeast Easy Bake Sachets (6 sachets in a box) for 99p plus £1.75 delivery.  I listed it on 5 day auction with no reserve.  If it had received one bid it would have sold for 99p plus £1.75 delivery.  However, by day 3 the bids had gone up to £11.50.  Shortly afterwards, I received an email from ebay saying the listing had been removed because it didn't follow their price gouging policy - 'offering items at a price higher than is considered fair or reasonable is not allowed on ebay.  Listings that don't follow this policy in the future will be ended, and there will be a 3-day restriction placed on your account'.  

Having been with ebay since 2003 and not coming across this before, I would like not to fall foul of any restrictions.  As I hadn't put a reserve price on this item, and the only reason the price was high was because of the bids (which is how an auction works), am I missing something?

[plpmr]

adding to the advice already given -

According to your listings live and completed you have never sold foodstuff before and why put foodstuff up for auction in the first place?