How to report a bad seller

Seller claims he is a UK seller but reading feedback he is clearly in China. How do eBay let sellers do this and continue to be allowed to rip people off?
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Ebay doesn't, but what exactly are you wanting to complain about.

 

Unless you have bought assuming that delivery would be a few days and it turns out to be a few weeks, then if estimated delivery date is past you open a Not Received Case and escalate to Ebay after 8 days.

 

If you have not bought then you do not know where they shipfrom as many have stock in the UK.

 

You only get ripped off if you fail to read the information on the listing and buy regardless, or fail to use the tools that ebay provide to get a refund.

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