Seller claims he is a UK seller but reading feedback he is clearly in China.
If you read this seller's listings carefully, I'm sure they will state that the item location is in the UK.
This doesn't necessarily mean that the seller is in the UK. Many sellers in China have a distribution base in the UK, which allows them to list items as UK stock. It's sometimes not obvious that the seller is in China. To check, look at their feedback page.
If an item is misrepresented as being located in the UK, but is actually send from China, this is reportable to eBay using the reporting link provided in every listing (far right, opposite Postage and Payments).
Report Category: Select 'listing practices'.
Reason for Report: Select 'other listing practices policy violations'
Detailed Reason: select 'Item location misrepresentation'
Incidentally, if the item location is stated to be in the UK, you do NOT have to return it to China in the event of an eBay money back guarantee claim. EBay will require the seller to send a prepaid return label to their UK address.
