Awe - 
As long as it didn't have a specific year. Somebody said to me to tie a knot on a handkerchief, but I use the cuff of my shirt!
and even if I did, I'd forget what I was suppose to remember!
How lovely to see a gentleman of mature years buying his wife a Valentines card.
Mature years? Ho hum! Very diplomatically worded!
In actual fact where I worked in the City - London's square mile where all the big business is done, it is nigh on impossible to buy a "normal" Valentine card. They're all smutty joke cards, full of sexual innuendos - it's just not on. It takes me a long time to find an appropriate card. Officially it's meant to be from an unknown admirer but that's been turned on it's head by the fact that some of the more presentable cards actually say "To my beloved wife." or "To my wonderful husband."
On the rare occasions I have a few pounds to spare I can either buy myself a drink which I'd enjoy, buy my wife a couple of snowballs - she's not a heavy drinker, or buy a small bunch of flowers which we'd all enjoy for at least a week, so I usually go for the third option. Buy them before they open up fully and they represent the growing contentment of married life. 
Well Fred, wish you had been around to influence my husband. Took years to convince him not to buy the first card he saw.
With persuasion (and a few tantrums) I now get big stonkers, with interleaved pages, 'To The Best Wife In The World', with bonny sentimal rhymes, Valentines, Birthday, Anniversary and Christmas. 
Quite right too!
Good job I didn't buy in advance. Had been looking at Ruby wedding stuff for next year though 😕
