There is absolutely no point in reporting fakes to eBay for several reasons:
1. Reports are primarily dealt with by eBay's Artificial Idiot software, which simply is not advanced enough to deal with such reports. For example if someone reports an item as fake eBay's AI scans the listing's Item Specifics and, because there is no mention of the item being fake, deems that it must be genuine. An eBay employee looking at the same report will take longer but reach the same conclusion.
2. eBay uses the "we're just a platform" defence. That may be true - they never see any items sold on the site - but using that as a reason for inaction, and not investigating reports when made, renders the site a risky place to buy anything, let alone anything of value.
3. Section 2 of eBay's User Agreement states that eBay "does not guarantee the existence, quality, safety or legality of, items advertised; the truth or accuracy of users' content, listings or Feedback; the ability of sellers to sell items; the ability of buyers to pay for items; or that a buyer or seller will actually complete a transaction or return an item". In effect it's up to the seller to be honest and it's not eBay's fault if they're not.
3. Money. eBay makes money from sales; it really doesn't care whether the sales are of genuine or fake items. The onus is on the buyer to know what they are buying and to make use of the Money Back Guarantee if they discover that what they have purchased is not what was described. That, however, relies on the buyer knowing that the item is fake - a significant number do not, or find out after the 30-day MBG period ends, and that favours eBay.
The only action anyone can take is to open a Not As Described case, have the seller provide a return shipping label and obtain a refund. eBay doesn't care whether someone is selling a fake or if someone has bought a fake - if the item is returned as NAD eBay refund the buyer, end of. The fact that not all buyers of fakes open NAD cases because they are unaware that the item isn't genuine is in eBay's favour because they keep the commission.
It's very much a case of caveat emptor. And there's no point in wasting your time reporting fakes because no action is ever taken. eBay is not bothered about policing their own site - and users shouldn't have to do it for them.
