ebay promoted campaign

[tech-tools-gifts]

i am looking into using ebays promoted discount campaign (due to a massive drop in sales for no apparent reason) but what i am confused about is the daily budget.

it is suggesting £16 per day. 

is that a flat cost of £16 per day regardless of whether i get any sales on those promoted items or is that i am only agreeing to spend £16 per day on the promoted add fees for the sales for that day?

thanks

[sheba-knows-best]

I haven't heard of a promoted 'discount' campaign.

But usually if there is a daily 'budget' you are paying per click. That means every time a potential buyer clicks on your ad you pay an agreed fee (maybe 20p) up to a daily budget.  AFter your budget is reached, your item will no longer be promoted. So yes, you can pay £16 a day and get no sales.

[the_book_seekers]

Priority Strategy and Promoted Off Site are pay per click models. General Stategy isn't - you pay when your item sells having set a percentage of your sale that you are willing to pay.