eBay Seller Coupon Programme

[5216elisabeth]

Hi

I am just wondering if anyone who has joined this programme would be willing to share their experience of it with me please?  Good or bad.  I'm wondering in particular whether you have found it to be cost-effective or costly, and if it increased sales.  I don't do promotions but I am considering whether to try this. 

[bravergrace]

There's one thing I've noticed with these:  Buyers don't know how the coupons are funded. 

- So if there is a 20%-off coupon , some will make an offer of 21% off, assuming that since "the seller" is already offering 20% off, this is a trivial request.  But it costs the seller a lot more than just 1%.

- Other buyers assume that eBay funds the coupons in full.  So they ask you for a 20% reduction in addition to the coupon price.

- Other buyers assume you're offering 20% off because you're desperate, and make offers of the "I'll take it off your hands for..." variety.  Which some sellers find very irritating.

[sheba-knows-best]

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@bravergrace wrote:

There's one thing I've noticed with these:  Buyers don't know how the coupons are funded. 

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I'd say they also don't know how the coupons work ie they don't realise they can use the code if your item is already on a sale (or they forget to use the code, who knows).  This is a strong reason I use them. I think signing up for the coupons gives increased visibility that you don't always pay for... but it's a bit of a lottery.

[pegr-834437]

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@sheba-knows-best wrote:

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@bravergrace wrote:

There's one thing I've noticed with these:  Buyers don't know how the coupons are funded. 

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I'd say they also don't know how the coupons work ie they don't realise they can use the code if your item is already on a sale (or they forget to use the code, who knows).  This is a strong reason I use them. I think signing up for the coupons gives increased visibility that you don't always pay for... but it's a bit of a lottery.

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Whilst I agree it gives increased visibility I'd argue its very little and very badly marketed. If I went into Sainsburys (or any other supermarket) and only got told the item could be discounted after I picked it up I'd be thinking thats pretty bad. I guess eBay dont want a lot of sales from the coupons as really in the search it should be highlighted that its active in the 10/20% off discount.  Once you click on a eligible item its not even a banner, its a small line if you use the app, really it should be a banner across the top of the item and then again if you click into item description. They should also send 1 or 2 push notifications to anyone watching that said item to let them know that theres a coupon code specifically for that item. Instead of running a code every week sometimes 2 a week they should really just do one each month or even one every 2 months but really push it, its getting like the 70% off when they are running so many coupons its a bit silly.