I've been to a roadshow, three eBay opens and managed to book 1-1's at all of them. No one has ever mentioned You Lend to me, not once.
They have discussed promoted listings standard and advance, talked about my campaigns and how I was finding them, offered to put me intouch with the advertising team and even suggested I end campaigns that weren't performing. But I've never felt pushed to up percentages or go out of my comfort zone.
At the listing optimisation session, they always appear to run a version of, they talk about priorities - the analagy was building a house and starting with good foundations as your first priority - thats great photography, lots of images, an optimised title, using the specifics and writing a thorough description, setting up your business policies, researching price. They really emphasised do this before considering offers and promoting. It was from one of these sessions, two years ago again at Birmingham, I first picked up on the new don't keep listings that haven't sold in 90 days element to the algorithm.
When you book a 1-1 you can write some notes on area's you'd like to discuss - I believe this helps with who is allocated to be your advisor.
All have been well worth my time and I haven't spent an extra penny because of any of them, I've actually saved.
I consider myself an eBay wrinkly, I've been buying on the platform since pregnant with my eldest child who is about to turn 21, we had a family account back then, so I think I reasonably know what I'm doing. Yet, each time I come away with a few golden nuggets. For example, I used to have multibuy and order discount promotions running. But the way things work multibuy always gets visibility priority. So I was better off turning off multibuy to give order discount a chance to work - so buy the necklace get money off the coordinating pieces ( a tempting offer) rather than buy several of the same necklace (a less likely to tempt offer).
Last year I had a guy chat to me about organic marketing and it was really interesting and got me to thinking in a different way. He talked about what jumped out from my listings and information I should highlight and what I could include that would help entice people. Its very self indulgent to have someone who really understands the system give you some of their time to focus on your business, not a generic example, pulling up your actual items infront of them and being able to observe/ talk through their reactions and recomendations.
The one that was least effective, but still worth it, was at the end of the day. I'm generally a bit informationed out by end of a learning day and 1-1 can be quite intense. So because of that I'd rather book a morning session.
