eBay

rosemaxtrading · ‎21-06-2025

Hi All

Only been a business seller since February so go easy on me. The one thing that i have learnt is that the only way to make sales is to give eBay most of your money. i would be intrested to hear from other sellers what percentage of your selling costs were eBay fees and postage. ie selling costs

so my stats for the last quarter are 78.7% of my sales is selling costs broken down to 69.7% eBay fees and 30.3% Postage.

I love doing eBay but not sure if it's sustainable.

would be interested if anyone actually replies.

storage.boutique · ‎21-06-2025

Hi there

Firstly you are selling extremely high competition products.

Secondly, to achieve such phenomenal costs you must be advertising to the extreme. You must be doing a general campaign and also a priority campaign. In your priority campaign you must have a lot of general keywords selected that ratchet up costs. For example you have say a passport holder on sale (and I am just making the following up as I have no experience of your market) - to get the maximum traffic to your listings you might have allowed eBay to add a keyword "passport". This means that anyone looking for anything related to a passport is seeing your listing and possibly clicking on it, thereby costing you money. But they are not actually searching for a passport holder and have no intention of ever buying one. Check your clicks through rate and sales conversion rates to see. You should be as specific as you possibly can on your keywords to maximise sales for the amount you are spending on advertising. So in this instance you should delete passport and only have passport holder as a keyword. If you have allowed eBay to add every keyword under the sun then the algorithm will indeed drain your pocket.

rosemaxtrading · ‎21-06-2025

Great advice thanks.

At the moment I am doing a priority smart campaign. How do I change Keywords?

Click through rate 0.96%

sales conversion rate 11.11%

Any Thoughts?

storage.boutique · ‎21-06-2025

Yes, your problem is your CTR. That is awful - should be higher than 20% (my humble opinion).

Stop your Priority Campaign and start a new one. This time, do not agree to a "smart" campaign as eBay is not very smart and it will get you to spend money on their most expensive keywords. Do manual targeting and do not be tempted to use big impression keywords that do not relate to your products. Be as specific as possible per my example above. You should spend time on your manual targeted keywords checking back every couple of days to see what the data is telling you. Watch out for the costs per click. Its a learning curve but it sounds like you are spending far, far too much on advertising somewhere. My old boss used to say "anyone can hand £10 notes out at the factory gates, but that aint a sale".