Any other clothing retailer experience this that even when full measurements are provided, the return ratios of women's coats is always really high for sizing issues?
We had almost 100 returns last year. Around 90 of them were women's coats for sizing issues.
A bit frustrating as we include all measurements in our titles and descriptions, then even spell it out, get a measuring tape and measure a coat they own and knows fits. Compare measurements to ours. It's still the same though with women just not checking (by their own admittance) and it being 'bigger/smaller than expected', then that's us done in for £6 and £100+ we can't 're-earn' due to it counting towards turnover when trying to stay under VAT limits.
It's a line I'm now doing away with because to sell one women's coat it normally means 2, even 3 returns on it until wahoo someone checked the measurements and it fits.
A lot of money has been wasted selling women's coats to have it returned when it's such a simple task. I've asked women friends who have tried on some of our coats and when they have checked the measurements, they know if it will fit or not before trying it on.
Bad day at the office I guess haha. Change is nigh.
