I have been trying to adjust my keywords to improve my ROAC but have come across this. Consolidated data from placements in promoted listing advanced. It is in every different item (17) and is performing really bad. An ROAC of around 1. I would close down any keywords performing this bad but can't close it. No one from ebay can help and I can't find any information about it anywhere. Has anyone come across this? Does anyone know what to do about it?
