Although my sales are not impacted, I thought I would share some observations as obviously something has been fiddled with or things have changed on the site.
I was complaining about lack of international sales a few weeks ago, suddenly my international sales are up quite a bit vs the rest of this year, no explanation and I have not done anything different, so visibility has been changed somewhere. OR my sales should be up across the board and the UK sales are just down a lot and international are where they just should be I am unsure which!
International sales come in waves unrelated to time zone. E.g. when I do my orders, I will have say 40 orders and maybe 6 or 7 in a row may be all international one after the other but there is no pattern by country or time zone, e.g. one could be USA, then Sweden, then another USA then Australia then 2 to Japan etc. Like visibility is being impacted.
For sure there is an algorithmic change whereby if you sell an item on the platform, it will be given some sort of extra special placement in search results than it ordinarily would have done. E.g. I sold an item a few days ago that has been on for over a year, no sales in a year, then someone buys one then a few MINUTES later someone else, in another country buys one as well.
Also, when people buy an item around a particular theme or brand, you'll get a little mini flurry where the next few sales you have will be based around a similar theme or brand.
I think for definite those who are impacted most are those who sell new products available from many places with competition. I have noticed when searching for items in general on Google that Ebay often does not feature on page 1 for organic search results, shocking!
The websites that feature more prominently in the search results are those that many people report having no issues with sales on...
When you change content on a website, Google re-crawls it and assesses it and will then re-rank it, the fact Ebay has gone down to Page 2 or 3 in some instances for searches I have performed organically suggests an update may have occurred that Google does not like.
Google will rank a page based on many factors including text based content, images, page speed, the time a user spends on that page, how well a user converts into a sale on that page and more. Perhaps the changes Ebay is making have resulted in worsening time on page, conversion etc. causing it to drop in the rankings. Could be the number of ads, promoted listings flooding a page etc. causing users to bounce and shop elsewhere, just one of many hundreds of possibilities but just my own opinion of the situation.
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