We’ve listened to your feedback and have been working on new features for Promoted Listings AdvancedBETA that enhance your ability to reach more buyers.
Recently, we expanded to more slots at the top of eBay search results, creating more opportunities for your listings to reach interested buyers from placements with the most traffic on eBay. Previously, only the top slot of search could be targeted so this expansion means even more opportunities to scale the visibility of your listings.
Both Promoted Listings Standard ads and organic listings are still eligible to appear in the top 4 slots. Be sure to optimise your campaigns and ensure that you have high-quality listings for the best chance of appearing in these placements.
Along with expanding to more top slots, we’ve just launched a couple of new features:
- Updated reporting features: Your search query report now shows all of the keywords and buyer queries that your listings appeared for in one place. This’ll give you a better understanding of your campaign and reduce the amount of reports you need to download.
- Negative phrase match: This new match type lets you choose any specific keywords or phrases for which you don’t want your listings to appear in search results. With this, you’ll have more control, and can ensure that your listings only show for relevant searches. As long as a buyer’s search includes words before and/or after your negative keywords, your listing won’t appear. For example, if your negative keyword is ‘red dress’ and a buyer looks for ‘red dress size 10,’ your listing won’t show in the search results. This way, you’ll be able to focus on keywords that are important to buyers searching for items like yours.
These new features are available now, so give them a try by creating a campaign or adjusting an existing one to reach more buyers.
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