To make selling on eBay simpler and more successful for you, there’s a range of tools and resources at your disposal. Below, we’ve pulled together a list of essential tools and useful links to help you run, grow and protect your business.
Terapeak Product Research
Terapeak Product Research is free to all sellers and can be found under the ‘Research’ tab in Seller Hub. It uses recent eBay supply, demand and pricing data for millions of items to help you determine what to sell, when to sell it and at what price. Give it a try today to:
Competitor & market research: Analyse trends in prices, sales volumes and product availability, to plan your inventory and pricing structure and better understand changes in supply and demand.
Listing optimisation: Research top performing listings and get hints on how to better optimise your own listings by looking at listing details such as titles, photos, price, item specifics and best delivery practices.
Cross-border trade: Research 22 other marketplaces and eBay domains around the world to see where else your inventory may sell, to make more informed decisions about expanding your business reach overseas.
Terapeak Sourcing Insights
Terapeak Sourcing Insights is free for all eBay Shop subscribers. It’s a powerful tool that automatically highlights great opportunities for you in categories where demand is high and supply is low, as well as letting you search for opportunities in categories where you don't currently sell.
Check out this session from eBay Open UK 2023 to learn more about Terapeak:
Listing Quality Report
The Listing Quality Report is a downloadable Excel document that provides you with a comprehensive overview of your listings and potential areas for improvement. Designed with input from the seller community, its data-driven recommendations can help you to optimise your listings, with key features including:
See how you rank against other eBay businesses to help sharpen your competitive edge.
Boost search impressions, views and sales with actionable recommendations that are made by comparing your listings to other top-performing listings in the same category.
Get visibility of a ‘buyer funnel’ view which highlights ‘stagnant’ listings that are currently getting no impressions, clicks or sales and are ripe for optimisation.
Receive Google Shopping insights to see an overview of listings that have been rejected by Google Shopping ads - and why.
Learn more and try the Listing Quality Report
Retail standards & eBay Premium Service
Did you know that offering delivery within three days could see your sales increase by as much as 7%?* Or that sellers see a double digit decrease in buyer complaints and queries when using tracked delivery?**
Providing a great delivery experience is a powerful way to not only acquire new customers, but to keep them coming back. Sellers who uphold the highest delivery standards on eBay can also unlock the benefits of eBay Premium Service, such as:
- Stand out on eBay with a Premium Service badge
- Maximum visibility in Best Match search results
- 10% discount on final value fees on eBay.co.uk***
How to qualify for eBay Premium Service:
- Be a Top Rated seller. Find out how to reach Top Rated seller status.
- Offer a free domestic delivery option within 3 working days.
- Offer an express delivery option within 2 working days for no more than £10.
- For items over £20, all of the delivery services must be designated tracked services and valid tracking must be uploaded within the dispatch time (this includes auction-style listings and Best Offers where the final price is over £20).
- Items listed under the Authenticity Guarantee programme must be received by the authentication centre within 3 working days with tracking information.
Promotional tools in Seller Hub
From Multi-Buy to Coded Coupons, there are 5 types of promotions you can launch via Seller Hub - each of which is suitable for a range of different products and scenarios. Learn more about eBay’s suite of promo tools and when best to use them in this short video:
Boost your business with an eBay Shop
eBay Shops are a powerful way to grow your business and build your brand on eBay. Choose from a range of Shop levels, to gain access to a range of benefits - including a personalised shopfront and bespoke tools to manage your listings, engage more customers and monitor your business performance. Learn more in this short video:
Partial refund tool
If a return ever comes back used or damaged by the buyer, or with missing parts, Top Rated and Above Standard sellers can issue a partial refund to retain up to 50% of the refund value. If you issue a partial refund, we’ll also remove any negative or neutral feedback, defects and open cases in your service metrics relating to that claim, as well as protecting you from any chargebacks. Learn more in this short video:
Promoted Listings
Our Promoted Listings portfolio is the quickest and easiest way to give your listings the boost they need to find the right buyer on eBay. Promoted Listings help you stand out among billions of listings on eBay by putting your items in front of more buyers. Our Promoted Listings portfolio is self-serve, so you choose how to advertise your listings the way you feel is best.
Learn more about different Promoted Listings offerings and how to get started
Reach millions of buyers with the Global Shipping Programme
If you’re looking to extend your reach beyond the UK, the Global Shipping Programme can help you reach millions of buyers in over 100 markets around the world. Best of all? Selling overseas couldn’t be easier with the Global Shipping Programme. Simply post your item to our UK shipping centre and once it reaches us, your job is done! For all eligible items, we'll manage the international postage and customs process for you.
How-to tutorials and seller success stories on YouTube
Our eBay for Business UK YouTube is our home of how-to tutorials and seller success stories. Subscribe to our channel to be the first to hear about new product releases, top selling tips and stories from inspirational sellers across the UK.
Subscribe now
Brush up on essential skills with eBay Elevate
eBay Elevate is a webinar series, created in partnership with Small Business Britain, to help entrepreneurs brush up on essential business skills. Check out eBay Elevate in eBay Academy to discover expert-led sessions on topics such as:
- How to build a rock solid business plan
- Fundamentals of product photography
- How to efficiently market your business online
- Managing retail in an uncertain economic climate
- How to build a PR plan for your business
- SEO basics for small businesses
- How to grow your social media presence on a budget
Watch this webinar from last year (which is still just as relevant today) for advice on how to market your business online:
Thank you for selling on eBay.
Your eBay Team
*eBay internal data based on a test run between 21/3/23 and 11/4/23, derived from a sample covering more than 70% of bought items on eBay UK. Results may not necessarily be representative of all sellers.
**eBay internal data from 2023, percentage decrease between INR rate for tracked transactions compared to untracked transactions.
***The discount applies to the final value fee which is calculated on the total amount of the sale, including postage. The discount does not apply to the fixed charge per order portion of the final value fee. Learn more about selling fees here.
