Upcoming eBay webinars to help you grow your business
Discover new ways to help grow your business with our upcoming eBay Elevate webinars. Each webinar has been designed with sellers like you in mind, to help you maximise all that eBay has to offer and equip you with essential business skills.
eBay Elevate: How to build a PR plan for your small business
Thursday 20 April, 11am-12pm
Public relations (PR) is the strategic process of generating media coverage, social posts and in-person engagements for your business. If done well, it can complement your marketing and advertising efforts. So, to help you do exactly that, we’re delighted to have Hype Yourself founder, Lucy Werner, lead this session on DIY publicity and building your brand.
On the day, you’ll learn:
- Goal-setting techniques
- How to generate ideas and draft PR pitches
- How to identify media outlets
Fuel your eBay sales: Proven strategies for selling motorcycle parts
Wednesday 26 April, 11am-11.45am
Join expert speakers from Autofixa and eBay to discover the latest trends and market insights on the demand for motorcycle parts on eBay. On the day, you'll learn how the use of fitment in the automotive category can reduce listing fees and increase sales, with top tips on ways to boost listings visibility, maximise revenues and reduce costs.
On the day, you’ll learn:
- Deep dive into the latest insights about the motorcycle parts market
- Listing optimisation - covering everything from product titles to imagery
- How to leverage the use of fitment in the automotive category
eBay Elevate: Writing copy that stands out
Thursday 27 April, 11am-11.30am
Choosing the right words is essential when talking to your customers and expressing your brand. This eBay Elevate webinar, hosted by journalist turned copywriter Rin Hamburgh, will help you create a consistent and bold brand voice, so you can stand out from the crowd and get your customer's attention.
On the day, you’ll learn:
- How to create a consistent brand voice for your business
- How to cut through the noise and get your audience’s attention
- How to persuade people to take action once they’ve engaged
eBay Elevate: Growing your social presence on a budget
Thursday 11 May, 11am-12pm
Social media is an amazing and cost-effective tool to get your business noticed. BUT you need a plan for it to work effectively for you. Social media guru, Katherine George, is on hand to help you leverage content creation and social media adverts in this informative hour-long webinar, so you can build a strong social media presence on a budget.
On the day, you’ll learn:
- Content topics your audience wants to engage with
- How to create an easy and effective content calendar
- The keys to a social media advert sales funnel
eBay Elevate: Establishing a brand identity
Wednesday 17 May, 11am-11.30am
Every impression counts! So, a clear brand identity is vital to building a strong online presence, attracting the right customers and differentiating yourself from your competitors. Join brand strategist and coach, Aarti Parmar, for this punchy 30-minute webinar, where you’ll learn the key elements of establishing and owning your brand identity.
On the day, you’ll learn:
- The key elements of a strong brand identity
- How to ensure this runs through every part of your business
- How to define your target audience and create a unique brand personality
eBay Elevate: Search Engine Optimisation (SEO) basics
Wednesday 31 May, 11am-11.30am
Search Engine Optimisation (SEO) is the art and science of increasing your visibility online. If you’re just beginning on your SEO journey, this punchy, actionable 30-minute webinar - hosted by SEO expert Mark Tomkins - is the perfect starting point to develop your skills to get your business in front of more customers.
On the day, you’ll learn:
- The basics! What SEO means for your website and other platforms
- How do you influence SEO? Things you can do to improve online visibility
- What tools are out there to use - without being an expert
Keep up to date with upcoming webinars and catch previous sessions on demand
Don’t forget to subscribe to our Events page to keep up-to-date with the latest events for eBay sellers. Please note that the only notifications you’ll receive will be on the Community - and not via email.
If you missed any eBay Elevate webinars, fear not! You can watch all sessions on demand on eBay Academy, with advice on everything from product photography fundamentals to building customer loyalty, and more!
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