As announced in January, from today, you’ll be required to fill in the following Item specifics - colour, dress length and style - on your new and revised listings in the Women’s Dresses category (Good ‘til Cancelled listings will not be blocked on renewal).
These new requirements for fashion listings in the Women’s Dresses category, will help you drive visibility and conversion for your business, and give buyers an improved and more relevant search experience.
Sellers who complete Item specifics sell better than those who don’t, and Women’s dress listings with Item specifics “style” and “dress length” completed sell on average 81% better* than those without.
Take a look at the recommended values for these Item specifics, (available as Excel file downloads).
Need help identifying your missing Item specifics?
Quickly identify and correct existing Women's dresses listings that are missing key item specifics free of charge until 31 March. Optiseller's Aspect Finder Tool will automatically review your listings, identify which ones are missing items specifics - for colour, dress length and style - and extract the information if it's found elsewhere in the listing. You can then use the report to bulk update your listings directly on eBay or through your listing tool. Use Optiseller to update your listings.
* Report comparing average sales value per listing for listings with item specifics “dress length” and “style” vs those without in December 2017 - July 2018.
