I've paid for an item but the seller won't respond

I've paid for an item which is collection only. I've asked the seller three times when I can collect but had no reply. I want to cancel but eBay
Say only the seller can cancel. If they won't reply, how do I get my money back?
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You can ring them, here's the link to get their phone number:

http://www.ebay.co.uk/sch/ebayadvsearch?_sofindtype=9

 

If necessary you will be able to get your money back by opening and escalating a "Not received" case in Resolution Centre (bottom of page).

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