Buyer not paid and no further contact

Winning bidder made initial contact but hasn't paid or contacted since - I have messaged him twice and no response - it's not a big sale but I will still be charged as it is sold according to eBay - any advice of best course of action?
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Start an Unpaid Item case 2 or more complete days after end of auction.  If they still don't pay close it after another 4 complete days to end transaction and get your selling fee back from ebay.   More details here:

http://pages.ebay.co.uk/help/sell/unpaid-items.html